It’s here, there and everywhere. The popularity of social networking is climbing by the week with virtually every age bracket, right up to seniors.
Today 110 million Americans, or 60% of the online population, use social networks, according to a new study by Anderson Analytics. That number is conservative, because instead of counting unique users or everyone who has an account, the Anderson study counted only people who have used a social network at least once in the past month.
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Twitter has a new section on their website offering information on how businesses are using twitter for marketing and customer service.
This Twitter & Social Media Marketing Guide includes recommended books, Twitter definitions, and case studies of businesses using Twitter for marketing:
When people working in the Empire State Building twittered that they were craving ice cream delivery, New York local chain Tasti D Lite was there to listen and meet their need. When electronics buyers look for good deals, the Dell Outlet Twitter account helps them save money with exclusive coupons. …

There are many ways to use Twitter to market your organization, business or services.
Twitter is commonly used as a quick and easy way to microblog in 140 characters or less about the goings-on of one’s personal life. More and more businesses and organizations, however, are coming up with creative ways to use Twitter for effective online and word of mouth marketing.
First and foremost, Twitter is an interactive publishing medium. To use Twitter well for marketing you have to write, write often and write strategically.
Here are some high-level steps you …

Some see social media tools such as Twitter as sophisticated marketing platforms reserved only for the Coca-cola and Proctor & Gamble’s of the world. For many small businesses with no marketing budget who are struggling to survive in a difficult economy, Twitter has become their sole marketing strategy.
Small business owners around the world are discovering the benefit of using Twitter to speak with customers just as they would in person. Small businesses often get half of their business from word of mouth, so Twitter acts as the perfect digital word …

Have you ever wondered if ANY of your Twitter followers even see some of your Twitter posts? Are you just posting into a black hole when you tweet on Saturday afternoon?
Studies show that for many Twitter users, Tuesday is the most active Twitter day. Wednesday and Friday have the second highest Twitter activity. Monday and Saturday are the slowest days. There are also general trends that people will check their Twitter accounts when they first get to work, at lunch time, and/or near the end of their work day.
Twitter …