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Reach Your Customers With Social Media Mobile & Local Geo Targeting Strategies

Twitter Marketing — Fri, 03 Sep 2010 20:53:07 +0000

Interested in reaching your local customers, those living within driving distance of your store, office or service area?
Look beyond traditional media advertising solutions of print, radio, newspaper and yellow pages and consider adding geographic-based local search and social media marketing to your marketing strategy.

Whether it’s Tweeting local Twitter-only discounts or specials, implementing a social media contest or promotion using Foursquare, Gowalla, Yelp, Facebook Places, or taking advantage of Facebook‘s viral word of mouth features, our team of expert search and social media marketing experts can help you get your brand, message and products in front of your local customers using the latest social, local and geo targeting marketing strategies and tools.

Contact us today for a free 30 minute Twitter & social media marketing consultation.

Or call us now at 604-847-3447

Twitter Mobile Users Jumped 62% Thanks to Mobile Twitter App

Twitter Marketing — Fri, 03 Sep 2010 07:55:25 +0000

Twitter announced today that the number of total mobile users has jumped 62% since mid-April, thanks to the release of Twitter for iPhone, Android and BlackBerry. These apps existed before – Twitter for iPhone is just a rebranded version of the third-party client Tweetie – but they weren’t recruiting new users.
“We did iPhone user tests and confirmed that even though there was a plethora of third-party Twitter apps, people were having trouble finding and selecting one because none were called ‘Twitter.’ This kept them from using Twitter at all,” CEO Evan Williams wrote.

Marketing With Google Wave: A Game Changer?

Twitter Marketing — Tue, 16 Jun 2009 23:40:52 +0000

Google Wave Marketing? Wait a Minute, What is Google Wave?

Coming late 2009, Google Wave is a mashup of communications tools provided by Google to make it easier for people to work and communicate online. (Read more about Google Wave)

What Could Google Wave Change for Internet Marketing and Social Media Marketers?

Google Wave could further fragment online audiences and limit the number and growth of today’s large social networks.
Dave Coursey of PC World says “Google Wave as a mash-up of chat, e-mail, and document sharing, it’s really something else: Google Wave could be the Twitter that everyone really wants. Maybe it’s the Facebook, too.”
Brands and social media marketers will need to dive deeper into authentic conversations in niches, to invite customers into personal and sometimes real-time conversations, collaborations, product testing & development.
Along with Google Profiles, Google Search and Gmail, Google Wave will provide Google an even deeper look into our digital lives. Privacy advocates may not like it but marketers will love the ability to run very tightly focused Adwords campaigns in Wave.
iPhone, Blackberry and Android mobile phone app developers and mobile marketers will likely concoct and use collaborative Wave-technology-based, multi-editor, real-time events in rich media and interactive apps as means to build customer loyalty and brand exposure, to get instant product testing feedback, to enable live user participation in webisodes and online reality, augmented reality events and products.

What do you think?

Will today’s common social media experience (having public Twitter conversations and collecting hundreds of Facebook friends) slowly change to become a myriad of smaller, tightly focussed, more private “waves” of multimedia conversations, discussions, collaborations & shared interests?
Will Google Wave be a Twitter killer or will Wave’s Tweety extension and Twaves merely fuel Twitter’s growth?
How do you think Wave will change Internet marketing & social media marketing?

New Marketing Opportunities With iPhone 3GS

Twitter Marketing — Tue, 09 Jun 2009 18:41:33 +0000

Apple’s new speedier, feature-rich iPhone 3GS will provide exciting new marketing opportunities for Internet marketers.

Rich Media: Faster downloads, greater memory and processing speed will enable increased use of rich media advertising to iPhone users. Since the new iPhone announcement in March, some agencies have already experienced a 20% increase in iPhone advertising inquiries.
Geo-targeted Ads: the new Safari browser will have location-based technology, allowing marketers to develop geo-targeted ads for iPhone users (assuming the user gives permission to the website to see his/her location). Marketers will be able to serve ads that offer promotions based on a user’s proximity to a store or event. Watch for interactivity that allows users to be led by their phone’s map and new digital compass feature directly to points of sale, events or special deals around town.
Mobile Video: A better camera (hooray!) plus new video editing and recording features will allow iPhone users to upload video clips directly to YouTube, share via sms or email. Watch for marketing ideas revolving around encouraging users to record a video of themselves or others and submitting it to enter a contest, to build relationship with a brand, to receive a discounts.
Auto Fill: The new auto-fill fuction will remember user’s passwords, name, email much like we are presently used to with desktop browsers. Auto-fill will potentially increase conversion rates and make it easier for iPhone users to sign on to membership areas, subscribe to email newsletters and enter contests.

What do you think? Will the new iPhone 3GS help usher in the new mobile video era and spark a revolution in iPhone advertising & marketing?