1. Google Makes Grab for Hollywood Dollars – Advertising Age – Digital http://ow.ly/nHrM ~49:10 AM Sep 2nd from HootSuite
2. Why Social Media Isn’t Living Up to the Hype (Yet) – Advertising Age – DigitalNext http://ow.ly/nHre ~48:45 AM Sep 2nd from HootSuite
3. Google’s Gmail goes down for at least half an hour; Twitter lights up | Technology | Los Angeles Times http://ow.ly/nEr9 ~23:10 PM Sep 1st from HootSuite
4. Fall shows tuned in to Twitter marketing http://ow.ly/nDXX ~22:03 PM Sep 1st from HootSuite
5. RT @nicolefincham: 3 Great Sites for Following Conversations on Twitter http://ow.ly/kbIT ~127:47 PM Aug 28th from TweetDeck
6. Foursquare – Location Based Coupons – The Next Twitter? << Brent Purves http://ow.ly/mopC ~109:46 AM Aug 28th from HootSuite
7. Twitter Effect rattles Hollywood http://ow.ly/mhk3 ~10 people will twitter during opening credits and leaving when they don’t like them.9:22 AM Aug 28th from HootSuite
8. What marketers need to know about real-time search http://ow.ly/lDfu ~109:03 AM Aug 28th from HootSuite
9. Twitter Advertising: Like It or Not, You Have to Behave on Twitter http://ow.ly/ljyp ~21:44 PM Aug 25th from HootSuite
10. Googlers More Loyal than MicroHoo Searchers http://ow.ly/ljw5 ~21:41 PM Aug 25th from HootSuite
11. Screen Casts For Twitter – Create screencasts and screen recordings the easy way http://ow.ly/kVKB10:39 PM Aug 21st from HootSuite
12. TWEET IDEAS: 13 Things to Do on Twitter Besides Tweet http://ow.ly/kVKt10:37 PM Aug 21st from HootSuite
13. Coke ‘Freestyle’ Taps Twitter, Facebook, RFID 08/18/2009 http://ow.ly/kUcM2:50 PM Aug 21st from HootSuite
14. Twitter’s Geo-Targeted Trojan Horse http://ow.ly/kUcD2:50 PM Aug 21st from HootSuite
15. Twitter to Go Commercial with Commercial Accounts http://ow.ly/kUc62:48 PM Aug 21st from HootSuite
16. Facebook Releases The Twitter Exporter Tool http://ow.ly/kSez10:32 AM Aug 21st from HootSuite
17. Canadian Forces take aim with Twitter http://ow.ly/kS0M10:07 AM Aug 21st from HootSuite
18. Vodka Social Media Marketing -Flash, Facebook & Twitter Marketing http://ow.ly/kRYG – geotargeted web imagery. 3600 fans 1200 twit follows10:03 AM Aug 21st from HootSuite
19. Twitter Grows Uncomfortable With The Use Of The Word Tweet In Applications (Updated) http://ow.ly/kNWO9:55 PM Aug 20th from HootSuite
20. Sponsored Tweets – Will writing “today’s tweets sponsored by x” be sufficient? Twit ads inevitable Twitter evolution? http://ow.ly/jXXL ~812:19 PM Aug 13th from HootSuite
21. The Best Time to Tweet for Maximum Exposure | Twitter Marketing Agency http://ow.ly/jQVR ~512:22 PM Aug 12th from HootSuite
22. What Facebook Lite Actually Is. Hint: It’s Not Twitter Or FriendFeed. http://ow.ly/jQUE ~512:20 PM Aug 12th from HootSuite
23. GM’s Lutz Plans “Whole Lot More…Social Media & Webpage Stuff… Clever YouTube stuff…good enough to get passed on” http://ow.ly/j60r ~35:07 PM Aug 4th from HootSuite
24. A Portable Version of Your Social Network: Get Glue: The Network That Sticks With You http://ow.ly/j5YD ~35:00 PM Aug 4th from HootSuite

Twitter has a new section on their website offering information on how businesses are using twitter for marketing and customer service.

This Twitter & Social Media Marketing Guide includes recommended books, Twitter definitions, and case studies of businesses using Twitter for marketing:

When people working in the Empire State Building twittered that they were craving ice cream delivery, New York local chain Tasti D Lite was there to listen and meet their need. When electronics buyers look for good deals, the Dell Outlet Twitter account helps them save money with exclusive coupons. When Houston’s coffee drinkers decide where to get their daily dose, many choose Coffee Groundz, which lets them order via Twitter.

The guide addresses topics such as “So how do businesses use Twitter?” and “Twitter Best Practices”.

Read more of the Twitter Social Media Marketing Guide on Twitter here:

http://business.twitter.com/twitter101

Read Twitter Marketing Case Studies here: http://business.twitter.com/twitter101/case_dell

There are many ways to use Twitter to market your organization, business or services.

Twitter is commonly used as a quick and easy way to microblog in 140 characters or less about the goings-on of one’s personal life. More and more businesses and organizations, however, are coming up with creative ways to use Twitter for effective online and word of mouth marketing.

First and foremost, Twitter is an interactive publishing medium. To use Twitter well for marketing you have to write, write often and write strategically.

Here are some high-level steps you need to take to use Twitter for marketing your organization, business or services

1. Get on Twitter – setup an account with a name that makes sense, is easy to spell and matches the name of your organization, business or services. If someone is already using your name then you have to get creative and come up with an alternative spelling or add a dash between two words etc.
2. Create a Twitter Marketing Strategy – Figure out how you can best use Twitter to your advantage and come up with a plan for how you’ll roll out your strategy including how you’ll get followers, the types of people/companies you’ll follow, posting frequency, posting content type, landing pages, on and offline promotion, etc. Some common Twitter strategies are:

• Post regular specials or sales on Twitter
• Use Twitter to search for people Tweeting questions you can answer as a way to build relationships and potential future customers
• If your business is mobile you can use Twitter to post your daily location
• Encourage word of mouth between your followers
• Post quality content with the aim to get others to Retweet and spread it to their followers
• Notify followers about events you’re attending or putting on

3. Start Following People on Twitter – Start following others on Twitter who are working in your industry or who are somehow related to your industry. See who those people are following. Follow some of those people too. Don’t go overboard following thousands of people right away or your account will quickly start looking like one of the many Twitter spammer accounts out there that follow thousands, have no followers and only post affiliate or viagra links
4. Setup URL Tracking using hootsuite or bit.ly or tinyurl so you can track which links you post get the most clicks
5. Use Proper Twitter Tools  & Twitter Etiquette – make sure you use good third party Twitter tool such as TweetDeck to enable you to post and read posts of those you’re following quickly and easily. Remember to not just post about yourself, how great you or your services are. Instead, interact with people, retweet useful & relevant content posted by those you’re following.
6. Setup Twitter Landing Pages on your company or organization’s website to optimize conversions when you drive people from your twitter page to your website.
7. Promote Your Twitter Address on your company or organization’s website, facebook page, in your email signature, etc. Even consider having your tweets publish directly to a section of your website or have your website blog posts publish directly to your Twitter account
8.Record, Measure & Assess Results. Keep doing what’s working. Stop doing what’s not working. Don’t be afraid to ask your followers for feedback along the way

What ways have you or others you’ve seen used Twitter to promote yourself, your organization, business or service?

Need help creating or implementing a Twitter marketing strategy? Contact us at Twitter Marketing Agency today for a free consultation and strategy session.