Social media including Facebook, Twitter and YouTube also enable businesses to announce events, sales and specials and get instant feedback from patrons, as merchants in Lodi, Calif., have discovered.
Merchants such as Larrazolo are using Facebook, Twitter, YouTube and other online outlets to connect with customers, build relationships and save money. The sites also enable businesses to announce events, sales and specials and get instant feedback from patrons.
http://www.latimes.com/business/la-fi-digital-merchants-20100901,0,7694236.story
