Twitter Marketing Agency - Twitter Strategy Company - Twitter For Marketing » mobile video http://twittermarketingagency.com A Twitter & Social Media Marketing Strategy & Consulting Agency Mon, 09 May 2011 18:39:18 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Marketing With Google Wave: A Game Changer? http://twittermarketingagency.com/twitter-marketing/marketing-with-google-wave/ http://twittermarketingagency.com/twitter-marketing/marketing-with-google-wave/#comments Tue, 16 Jun 2009 23:40:52 +0000 Twitter Marketing http://twittermarketingagency.com/?p=174 google_wave_marketing_logo

Google Wave Marketing? Wait a Minute, What is Google Wave?

Coming late 2009, Google Wave is a mashup of communications tools provided by Google to make it easier for people to work and communicate online. (Read more about Google Wave)

 

What Could Google Wave Change for Internet Marketing and Social Media Marketers? 

  • Google Wave could further fragment online audiences and limit the number and growth of today’s large social networks.
  • Dave Coursey of PC World says “Google Wave as a mash-up of chat, e-mail, and document sharing, it’s really something else: Google Wave could be the Twitter that everyone really wants. Maybe it’s the Facebook, too.”
  • Brands and social media marketers will need to dive deeper into authentic conversations in niches, to invite customers into personal and sometimes real-time conversations, collaborations, product testing & development.
  • Along with Google Profiles, Google Search and Gmail, Google Wave will provide Google an even deeper look into our digital lives. Privacy advocates may not like it but marketers will love the ability to run very tightly focused Adwords campaigns in Wave.
  • iPhone, Blackberry and Android mobile phone app developers and mobile marketers will likely concoct and use collaborative Wave-technology-based, multi-editor, real-time events in rich media and interactive apps as means to build customer loyalty and brand exposure, to get instant product testing feedback, to enable live user participation in webisodes and online reality, augmented reality events and products.

What do you think?

  • Will today’s common social media experience (having public Twitter conversations and collecting hundreds of Facebook friends) slowly change to become a myriad of smaller, tightly focussed, more private “waves” of multimedia conversations, discussions, collaborations & shared interests?
  • Will Google Wave be a Twitter killer or will Wave’s Tweety extension and Twaves merely fuel Twitter’s growth?
  • How do you think Wave will change Internet marketing & social media marketing?
]]> http://twittermarketingagency.com/twitter-marketing/marketing-with-google-wave/feed/ 0 New Marketing Opportunities With iPhone 3GS http://twittermarketingagency.com/social-media-marketing/marketing-iphone-3gs/ http://twittermarketingagency.com/social-media-marketing/marketing-iphone-3gs/#comments Tue, 09 Jun 2009 18:41:33 +0000 Twitter Marketing http://twittermarketingagency.com/?p=154  iphone_3g_540x276Apple’s new speedier, feature-rich  iPhone 3GS will provide exciting new marketing opportunities for Internet marketers.

  1. Rich Media: Faster downloads, greater memory and processing speed will enable increased use of rich media advertising to iPhone users. Since the new iPhone announcement in March, some agencies have already experienced a 20% increase in iPhone advertising inquiries.
  2. Geo-targeted Ads: the new Safari browser will have location-based technology, allowing marketers to develop geo-targeted ads for iPhone users (assuming the user gives permission to the website to see his/her location). Marketers will be able to serve ads that offer promotions based on a user’s proximity to a store or event. Watch for interactivity that allows users to be led by their phone’s map and new digital compass feature directly to points of sale, events or special deals around town.
  3. Mobile Video: A better camera (hooray!) plus new video editing and recording features will allow iPhone users to upload video clips directly to YouTube, share via sms or email. Watch for marketing ideas revolving around encouraging users to record a video of themselves or others and submitting it to enter a contest, to build relationship with a brand, to receive a discounts.
  4. Auto Fill: The new auto-fill fuction will remember user’s passwords, name, email much like we are presently used to with desktop browsers. Auto-fill will potentially increase conversion rates and make it easier for iPhone users to sign on to membership areas, subscribe to email newsletters and enter contests.

 

What do you think? Will the new iPhone 3GS help usher in the new mobile video era and spark a revolution in iPhone advertising & marketing?



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