It’s here, there and everywhere. The popularity of social networking is climbing by the week with virtually every age bracket, right up to seniors.
Today 110 million Americans, or 60% of the online population, use social networks, according to a new study by Anderson Analytics. That number is conservative, because instead of counting unique users or everyone who has an account, the Anderson study counted only people who have used a social network at least once in the past month.
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Twitter has a new section on their website offering information on how businesses are using twitter for marketing and customer service.
This Twitter & Social Media Marketing Guide includes recommended books, Twitter definitions, and case studies of businesses using Twitter for marketing:
When people working in the Empire State Building twittered that they were craving ice cream delivery, New York local chain Tasti D Lite was there to listen and meet their need. When electronics buyers look for good deals, the Dell Outlet Twitter account helps them save money with exclusive coupons. …

Google Wave Marketing? Wait a Minute, What is Google Wave?
Coming late 2009, Google Wave is a mashup of communications tools provided by Google to make it easier for people to work and communicate online. (Read more about Google Wave)
 
What Could Google Wave Change for Internet Marketing and Social Media Marketers? 

Google Wave could further fragment online audiences and limit the number and growth of today’s large social networks.
Dave Coursey of PC World says “Google Wave as a mash-up of chat, e-mail, and document sharing, it’s really something else: Google Wave could be …

Six Strategic Uses of Twitter in Marketing & PR
Growing numbers of individuals, small businesses, corporations and non profit organizations are jumping onto the Twitter bandwagon. Those who will find the most success will take the time to consider how they can use Twitter to their strategic advantage. Here’s a few suggestions how to make the most of Twitter for your marketing & PR:
Marketing & Advertising
Follow customers & future potential customers. Integrate your online and offline marketing &
advertising messages with your Tweets. Provide links to promotions, microsites, videos,
advertisements.
Reputation Management
Follow experts, industry leaders, news …