Social media including Facebook, Twitter and YouTube also enable businesses to announce events, sales and specials and get instant feedback from patrons, as merchants in Lodi, Calif., have discovered. Merchants such as Larrazolo are using Facebook, Twitter, YouTube and other online outlets to connect with customers, build relationships and save money. The sites also enable...
Have you heard the buzz about Yammer? Yammer is the first company to bring micro-blogging into the enterprise. At its launch in September 2008, Yammer won the TechCrunch50 Conference. Mark Benioff, CEO of SalesForce.com and TechCrunch50 panelist, said he would even invest in the company. In the following weeks, thousands of companies started their Yammer...
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