Some see social media tools such as Twitter as sophisticated marketing platforms reserved only for the Coca-cola and Proctor & Gamble’s of the world. For many small businesses with no marketing budget who are struggling to survive in a difficult economy, Twitter has become their sole marketing strategy.
Small business owners around the world are discovering the benefit of using Twitter to speak with customers just as they would in person. Small businesses often get half of their business from word of mouth, so Twitter acts as the perfect digital word …

Resources for using Twitter as a marketing, PR, networking and communications tool

Rafe Needleman: Newbies Guide to Twitter
Caroline Middlebrook: The Big Juicy Twitter Guide
Jeremiah Owyang – What The Web Strategist Should Know About Twitter
B.L. Ochman’s What’s Next Blog: How to Write Kickass Twitter Posts
PR Squared: Using Twitter To Create & Inform Communities
WebProNews: Microblogging What’s it Good For?
University of Maryland, Baltimore County: Why We Twitter: Understanding Microblogging Usage and Communities
Red66 – Using Twitter as a Marketing Tool
Eleven Marketing- Add Twitter to Your Internet Marketing Toolbox
Twitter Marketing Agency …